Server-side ad tracking for Shopify
Every sale, tracked back to the ad that made it.
Ad blockers, iOS and cookie limits hide sales from Meta and Google. SalesTracked captures every order server-side, credits it to the right campaign, ad set and ad — and feeds it back to your ad platforms.
- Cancel anytime
- 5-minute setup
- No Shopify app needed
- Orders matched to an ad
- 96%
- Revenue credited
- €31,904
- Order #2043 · €54.95Pinterest · Dresses · CatalogSent
- Order #2042 · €129.90Google Ads · Brand · SearchSent
- Order #2041 · €89.00Meta · Summer Sale · Advantage+Sent
Works with
The problem
Your ad platforms only see part of your sales
Browser pixels miss purchases from people with ad blockers, Safari's tracking limits or declined cookies. Ad algorithms then optimise on an incomplete picture — and scale the wrong ads.
- 01
Ad blockers
Block the Meta and Google pixels before they load, so the purchase is never sent.
- 02
Safari & iOS limits
Shorten cookie life and strip click ids, so returning buyers look brand new.
- 03
Declined cookies
Visitors who say no to tracking still buy — the pixel just can't report it.
Purchases, last 12 days
Illustration- Pixel saw
- 67
- Actually sold
- 105
- Recovered
- +38
How it works
Live in three steps, about five minutes
No Shopify app to install and nothing to code. The setup guide checks every step live.
- Step 1
Paste one snippet
Copy the SalesTracked pixel into Shopify → Customer events. It runs on every page, checkout and thank-you page included.
- Step 2
Connect your orders
Add the order webhooks. Every sale reaches SalesTracked server-to-server — ad blockers can't hide it.
- Step 3
Connect your ad platforms
Meta, Google Ads and Pinterest receive every purchase, so their algorithms optimise on real sales.
Features
Everything you need to trust your ad numbers
Reports by campaign, ad set and ad
Adds to cart, checkouts, purchases and revenue — per campaign, ad set, ad or any UTM value, in your store's time zone.
Illustration with sample numbers
- Server-side conversions
- Purchases go to Meta's and Pinterest's Conversions APIs and to Google Ads straight from our servers — deduplicated with your pixels.
- Cross-device matching
- Hashed emails connect a click on a phone to a purchase on a laptop.
- Live setup checks
- Each setup step turns green the moment data arrives. No guessing whether it works.
- Store health
- Each store shows whether its pixel is still sending data, so a broken pixel never goes unnoticed.
- Privacy by design
- Customer data is hashed before it's sent anywhere; credentials are stored encrypted.
Pricing
Simple plans that grow with your orders
Every plan includes every feature. Billed monthly or yearly with 20% off, cancel anytime.
Starter
€39.99
per month, excl. VAT
- Up to 500 orders/mo
- Add up to 3 stores
- Meta, Google Ads & Pinterest
- First-party tracking & enrichment
- Server-side conversions in real time
- Unlimited ad pixels per store
- Campaign, ad set & ad reports
- Unlimited ad spend & revenue
- Setup checks & health alerts
- Team members
- Email support
Growth
€114.99
per month, excl. VAT
- Up to 3,000 orders/mo
- Add up to 5 stores
- Meta, Google Ads & Pinterest
- First-party tracking & enrichment
- Server-side conversions in real time
- Unlimited ad pixels per store
- Campaign, ad set & ad reports
- Unlimited ad spend & revenue
- Setup checks & health alerts
- Team members
- Email support
Scale
€179.99
per month, excl. VAT
- Up to 7,500 orders/mo
- Add up to 10 stores
- Meta, Google Ads & Pinterest
- First-party tracking & enrichment
- Server-side conversions in real time
- Unlimited ad pixels per store
- Campaign, ad set & ad reports
- Unlimited ad spend & revenue
- Setup checks & health alerts
- Team members
- Email support
Enterprise
Custom
tailored to you
- From 7,500+ orders/mo
- Add unlimited stores
- Dedicated onboarding
- Priority support
- Meta, Google Ads & Pinterest
- First-party tracking & enrichment
- Server-side conversions in real time
- Unlimited ad pixels per store
- Campaign, ad set & ad reports
- Unlimited ad spend & revenue
- Setup checks & health alerts
- Team members
All features in every plan. Tracking never stops if you go over — we'll suggest an upgrade.
Credits every sale to your ads on every major channel
- Google Search
- YouTube
- Messenger
- Google Ads
FAQ
Questions, answered
Do I need to install a Shopify app?
No. You paste one snippet into Shopify's Customer events and add the order webhooks. The setup guide checks each step live.
Which ad platforms are supported?
Meta (Facebook & Instagram), Google Ads and Pinterest today. TikTok and Snapchat are on the roadmap.
Will it double-count with my existing pixels?
No. Server-side events use the order ID as the event ID, which Meta, Google and Pinterest use to deduplicate against the browser pixel.
How is this different from Shopify's own analytics?
Shopify tells you what sold. SalesTracked tells you which campaign, ad set and ad sold it — and sends that sale back to the ad platform.
Can I cancel anytime?
Yes. Plans renew monthly, or yearly on an annual plan, and you can cancel from the billing page in one click — everything keeps working until the end of the period you paid for.
Is it GDPR friendly?
Personal data is hashed before leaving SalesTracked and secrets are encrypted. You decide in Shopify whether tracking waits for cookie consent.
Stop guessing which ads really sell.
Connect your store in five minutes and see your first credited orders today.
Every feature on every plan · Cancel anytime